Boatshedbusiness.com - Traffic and Engagement

Boatshed.com: Traffic, Engagement, and the Power of Views Per Boat

• Boatshed.com is now the third most visited boat sales platform in the world, after YachtWorld and Boats.com.

• In Q2 2025, Boatshed received over 684,000 visits—surpassing Rightboat, Boatsandoutboards, Denison, Apollo Duck, The Yachtmarket and MarineMax.

• All Boatshed traffic is organic. No advertising, no paid traffic. This reflects genuine demand and brand trust.

• But total traffic isn’t the full story. It’s a vanity metric. What matters is how many people actually look at each boat.

Views Per Boat - How many people look at my boat

• Views Per Boat = Total Website Visits divided by Number of Active Listings.

• In Q1 2025, Boatshed received 663,000 visits and had approximately 1,180 listings. That means each boat averaged 561 views.

• This far exceeds competitor benchmarks:

YachtWorld: 93 average views per boat per month

Denison: 21 average views per boat per month

YATCO and others: around 20 or less average views per boat per month

• Views Per Boat is a true measure of buyer interest. It tracks how much visibility each listing really receives.

• It cannot be gamed, inflated, or bought. It reflects genuine engagement.

• Boatshed listings get more views because they are built for engagement—photos, videos, inventory, documentation, and full transparency.

• This metric matters to:

Sellers who want faster sales and better prices

Brokers who want proof of performance

Buyers who want listings they can trust

• Boatshed attracts the right kind of audience:

Serious, qualified buyers

A global reach across over 100 countries

High levels of return traffic and registered users

• More views per boat means:

Faster sales

Higher buyer competition

Greater price confidence

Stronger brand familiarity and trust

• Views Per Boat should become the new industry standard. It tells the truth about marketplace performance.

• Brokers should be asking: “How many people are seeing each of my listings?”

• Sellers should be comparing platforms not by total traffic, but by average visibility per listing.

• Boatshed doesn’t just drive traffic. It delivers visibility where it matters most—on each and every boat.